Name:

Date:

1.Evaluate the following list of keyword-targeted text ads and rank them according to which you think will perform best (#1) and worst (#3) on MSN:

Ad A:Keywords:

Chocolatechocolate, homemade candy, woodhouse
Superb hand-made candies using
high quality ingredients.
www.woodhousechocolate.com

(Destination URL: http://www.woodhousechocolate.com/products/chocolates.asp)

Ad B:Keywords:

Bridesmaid Dresses & Morewedding, bride veil, flower girl
Stylish designs, great prices, and
selection. In downtown Bellevue!
www.momsmaidsandmore.com

(Destination URL: http://www.momsmaidsandmore.com/index.htm)

Ad C:Keywords:

USED CARS ONLINEnew car, buying a new car
Save Time & Money! Up-Front Pricing
& the best Experience on the web!!!
www.valuepricing.com

(Destination URL: http://www.valuepricing.com/)

2.In 3-5 sentences, explain your rationale for ranking them as such.